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You can produce probably the most compelling, interesting video squeeze page online, but without a clear call to action, your own video is just pure entertainment. Whether you want a viewer to buy your product, sign up for your list, or take another action, you need to tell them what you want them to do.

A call to action can take many different forms. Do you want the viewer to click on a link, click the "buy now" button, watch another video, or take some other step? Know what you want from your viewer before you even create your video so everything you do points to that desired end result.

Some people believe that if you push your message on your audience, they will resist any kind of "sell" and turn away. While you want to avoid the used car salesman approach, keep in mind that when you have the solution to your audience's problems, you're doing them a favor by sharing it with them.

Your own call to action can take many forms. Listed here are a number of examples:

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The logistics of creating a call to action inside in a video squeeze page will vary depending on the type of video you employ, the location of the video and the rules of the site where you're hosting your own video. Here are some ideas:

Mention in Video - You can include a call to action within the video itself. Create the video to get the attention of your audience, offer them the information they need and then tell them what action to take next.

Text on Video - Another way to tell your own viewers what move to make after the video is to add it across the screen of the video. This text can be a link to your web site or an explanation of any other action you'd like them to take.

Clickable Video - Through the use of 'Flash' applications or YouTube's video tools, you'll be able to create video that, when clicked on, can link the viewer to the desired page.

Video Descriptions - You can add a call to action within your video descriptions. If you have uploaded a video to a hosting website, check the rules as to how you can link to your site and how promotional your videos and descriptions could be.

The most important part of your own call to action is making certain it fits with what your audience needs. When the call to action matches the exact wants of your audience, taking your own advised next step will be a natural next step for the viewers of your video squeeze page.

Using Video For Trade Campaign
If you have a business and a website, then you've likely considered video marketing. Once you're convinced of the power of marketing, the next step is to decide how to use videos to promote your business. Here are just a few examples:

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